{"id":155240,"date":"2024-04-11T08:30:00","date_gmt":"2024-04-11T11:30:00","guid":{"rendered":"https:\/\/folhapopular.info\/?p=155240"},"modified":"2024-04-11T08:02:17","modified_gmt":"2024-04-11T11:02:17","slug":"segunda-edicao-do-innovation-club-apresenta-a-importancia-da-cultura-data-driven","status":"publish","type":"post","link":"https:\/\/folhapopular.info\/index.php\/2024\/04\/11\/segunda-edicao-do-innovation-club-apresenta-a-importancia-da-cultura-data-driven\/","title":{"rendered":"Segunda edi\u00e7\u00e3o do Innovation Club apresenta a import\u00e2ncia da cultura Data Driven"},"content":{"rendered":"\n<p>A Arena Tecnovates recebeu, na noite desta segunda-feira (8\/4) a segunda edi\u00e7\u00e3o do Innovation Club. O clube tem o objetivo de criar um ecossistema de inova\u00e7\u00e3o e fomentar o empreendedorismo no interior do Estado. Cerca de 50 pessoas acompanharam o painel que destacou a import\u00e2ncia de as empresas criarem uma cultura data driven para tomar decis\u00f5es e obter vantagens competitivas no mercado.<\/p>\n\n\n\n<p>O gestor de neg\u00f3cios e especialista em Machine Learning pelo MIT, Gabriel Casara, e o CEO da BlueMetrics, Denis Pesa abordaram o assunto na confer\u00eancia. A apresenta\u00e7\u00e3o exp\u00f4s a explos\u00e3o de dados e diversidade de fontes a que temos acesso diariamente. \u201cAtualmente existem mais de 4 bilh\u00f5es de usu\u00e1rios ativos na internet. Ao navegar em sites, ouvir m\u00fasicas, conversar com pessoas, esses internautas est\u00e3o gerando dados que ser\u00e3o, em algum momento, utilizados para alguma pessoa tomar uma decis\u00e3o\u201d, contextualizaram.<\/p>\n\n\n\n<p>De acordo com os painelistas, um dos principais desafios \u00e9 realizar de maneira eficaz o armazenamento e o processamento dessas informa\u00e7\u00f5es. Ainda de acordo com Casara e Pesa, estima-se que mais de 80% dos dados gerados globalmente sejam n\u00e3o estruturados e esse n\u00famero faz com que 30% dos dados de uma organiza\u00e7\u00e3o se tornem obsoletos ou imprecisos anualmente.<\/p>\n\n\n\n<p><strong>Cultura Data Driven<\/strong><\/p>\n\n\n\n<p>Segundo os palestrantes, para desenvolver uma cultura data driven nas empresas, \u00e9 necess\u00e1rio envolver e incentivar os colaboradores a utilizar os dados como base para suas decis\u00f5es. \u201cAl\u00e9m de ter uma vantagem competitiva no mercado, ao analisar e levar em considera\u00e7\u00e3o os dados, as empresas podem identificar novas oportunidades de mercado e oferecer experi\u00eancias para os consumidores\u201d, comentaram.<\/p>\n\n\n\n<p>Ao final do evento, os painelistas orientaram os participantes a explorar plataformas de intelig\u00eancia de dados para analisar o comportamento dos seus clientes, identificar padr\u00f5es de compra, prefer\u00eancias e tend\u00eancias de mercado.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Arena Tecnovates recebeu, na noite desta segunda-feira (8\/4) a segunda edi\u00e7\u00e3o do Innovation Club. O clube tem o objetivo de criar um ecossistema de inova\u00e7\u00e3o e fomentar o empreendedorismo no interior do Estado. Cerca de 50 pessoas acompanharam o painel que destacou a import\u00e2ncia de as empresas criarem uma cultura data driven para tomar [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":155241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,3],"tags":[14769,14767,14768],"class_list":{"0":"post-155240","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-geral","9":"tag-arena-tecnovates","10":"tag-data-driven","11":"tag-innovation-club","12":"pmpro-has-access"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segunda edi\u00e7\u00e3o do Innovation Club apresenta a import\u00e2ncia da cultura Data Driven - Folha Popular<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/folhapopular.info\/index.php\/2024\/04\/11\/segunda-edicao-do-innovation-club-apresenta-a-importancia-da-cultura-data-driven\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segunda edi\u00e7\u00e3o do Innovation Club apresenta a import\u00e2ncia da cultura Data Driven - Folha Popular\" \/>\n<meta property=\"og:description\" content=\"A Arena Tecnovates recebeu, na noite desta segunda-feira (8\/4) a segunda edi\u00e7\u00e3o do Innovation Club. 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