{"id":191986,"date":"2025-08-14T13:00:00","date_gmt":"2025-08-14T16:00:00","guid":{"rendered":"https:\/\/folhapopular.info\/?p=191986"},"modified":"2025-08-14T09:32:57","modified_gmt":"2025-08-14T12:32:57","slug":"potencial-das-marcas-no-varejo-e-tema-do-happy-hour-do-empresario-da-cdl-lajeado","status":"publish","type":"post","link":"https:\/\/folhapopular.info\/index.php\/2025\/08\/14\/potencial-das-marcas-no-varejo-e-tema-do-happy-hour-do-empresario-da-cdl-lajeado\/","title":{"rendered":"Potencial das marcas no varejo \u00e9 tema do Happy Hour do Empres\u00e1rio da CDL Lajeado"},"content":{"rendered":"\n<p>A C\u00e2mara de Dirigentes Lojistas (CDL) Lajeado promoveu, na ter\u00e7a-feira (12\/8), mais uma edi\u00e7\u00e3o do Happy Hour do Empres\u00e1rio, evento voltado \u00e0 qualifica\u00e7\u00e3o e troca de experi\u00eancias entre lideran\u00e7as do varejo local. Com o tema \u201cO potencial da marca na constru\u00e7\u00e3o do varejo\u201d, o encontro foi realizado na sede da entidade e contou com a palestra do diretor de Neg\u00f3cios da Morama, Pedro Carlessi.<\/p>\n\n\n\n<p>Durante sua apresenta\u00e7\u00e3o, Carlessi abordou o papel estrat\u00e9gico do branding na gera\u00e7\u00e3o de valor para os neg\u00f3cios, refor\u00e7ando que marca vai muito al\u00e9m de comunica\u00e7\u00e3o e est\u00e9tica. \u201cConstruir marca \u00e9 muito mais sobre neg\u00f3cio do que sobre marketing. \u00c9 preciso consist\u00eancia, coes\u00e3o e, acima de tudo, estrat\u00e9gia\u201d, afirmou.<\/p>\n\n\n\n<p>Para o palestrante, o verdadeiro diferencial competitivo est\u00e1 na experi\u00eancia proporcionada ao cliente, e n\u00e3o apenas na identidade visual. \u201cA constru\u00e7\u00e3o de imagem e reputa\u00e7\u00e3o est\u00e1 menos na identidade e mais na entrega do servi\u00e7o. O que importa \u00e9 o que queremos alcan\u00e7ar e como queremos ser lembrados\u201d, destacou.<\/p>\n\n\n\n<p>Ele comparou o relacionamento das marcas com os consumidores a um casamento, que exige confian\u00e7a, fidelidade e v\u00ednculo emocional. Posicionar-se, segundo ele, \u00e9 tomar decis\u00f5es claras e conscientes, inclusive abrindo m\u00e3o de certas possibilidades para fortalecer a identidade e a proposta de valor.<\/p>\n\n\n\n<p>Ao final, Carlessi refor\u00e7ou que a constru\u00e7\u00e3o de marca \u00e9 um processo tang\u00edvel, que passa pela qualidade do produto, precifica\u00e7\u00e3o adequada, escolha dos canais de comunica\u00e7\u00e3o e entrega de valor.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A C\u00e2mara de Dirigentes Lojistas (CDL) Lajeado promoveu, na ter\u00e7a-feira (12\/8), mais uma edi\u00e7\u00e3o do Happy Hour do Empres\u00e1rio, evento voltado \u00e0 qualifica\u00e7\u00e3o e troca de experi\u00eancias entre lideran\u00e7as do varejo local. Com o tema \u201cO potencial da marca na constru\u00e7\u00e3o do varejo\u201d, o encontro foi realizado na sede da entidade e contou com a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":191987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,10991],"tags":[722,14710,27],"class_list":{"0":"post-191986","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-economia","9":"tag-cdl-lajeado","10":"tag-happy-hour-do-empresario","11":"tag-lajeado","12":"pmpro-has-access"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Potencial das marcas no varejo \u00e9 tema do Happy Hour do Empres\u00e1rio da CDL Lajeado - Folha Popular<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/folhapopular.info\/index.php\/2025\/08\/14\/potencial-das-marcas-no-varejo-e-tema-do-happy-hour-do-empresario-da-cdl-lajeado\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Potencial das marcas no varejo \u00e9 tema do Happy Hour do Empres\u00e1rio da CDL Lajeado - Folha Popular\" \/>\n<meta property=\"og:description\" content=\"A C\u00e2mara de Dirigentes Lojistas (CDL) Lajeado promoveu, na ter\u00e7a-feira (12\/8), mais uma edi\u00e7\u00e3o do Happy Hour do Empres\u00e1rio, evento voltado \u00e0 qualifica\u00e7\u00e3o e troca de experi\u00eancias entre lideran\u00e7as do varejo local. 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