{"id":194640,"date":"2025-09-22T17:24:07","date_gmt":"2025-09-22T20:24:07","guid":{"rendered":"https:\/\/folhapopular.info\/?p=194640"},"modified":"2025-09-22T17:24:11","modified_gmt":"2025-09-22T20:24:11","slug":"dalben-leva-inovacao-brasileira-para-o-palco-da-nrf-europe-em-paris","status":"publish","type":"post","link":"https:\/\/folhapopular.info\/index.php\/2025\/09\/22\/dalben-leva-inovacao-brasileira-para-o-palco-da-nrf-europe-em-paris\/","title":{"rendered":"Dalben leva inova\u00e7\u00e3o brasileira para o palco da NRF Europe em Paris"},"content":{"rendered":"\n<p>A primeira edi\u00e7\u00e3o da <em>NRF Europe<\/em>, realizada em Paris, contou com a presen\u00e7a de grandes nomes do varejo internacional e trouxe tamb\u00e9m destaque para o Brasil. Representando o pa\u00eds no palco, a rede Dalben Supermercados, de Campinas (SP), apresentou cases de inova\u00e7\u00e3o que chamaram aten\u00e7\u00e3o do p\u00fablico pela combina\u00e7\u00e3o de tecnologia, dados e conex\u00e3o emocional com os clientes.<\/p>\n\n\n\n<p>Fernanda, CMO do grupo, mostrou como a companhia tem trabalhado para unificar a experi\u00eancia do consumidor no f\u00edsico e no digital. Um dos an\u00fancios mais comentados foi o lan\u00e7amento do Assistente de Compras com Intelig\u00eancia Artificial, que funcionar\u00e1 como um guia personalizado tanto no e-commerce quanto dentro das lojas. O recurso permitir\u00e1 que os clientes busquem produtos por voz, texto ou at\u00e9 por foto, recebam sugest\u00f5es de receitas e encontrem com facilidade a localiza\u00e7\u00e3o dos itens nas g\u00f4ndolas.<\/p>\n\n\n\n<p>Al\u00e9m da tecnologia, a Dalben destacou iniciativas que refor\u00e7am a proximidade com a comunidade e a import\u00e2ncia dos dados para construir jornadas personalizadas. Um exemplo \u00e9 o Dalben <em>Style Lounge<\/em>, espa\u00e7o exclusivo para membros do programa de fidelidade, em parceria com a marca Flor Caf\u00e9, que oferece um caf\u00e9 gratuito por dia em troca da atualiza\u00e7\u00e3o de informa\u00e7\u00f5es no CRM. Outra a\u00e7\u00e3o \u00e9 o Programa de Experi\u00eancia, que promove workshops e viv\u00eancias, como degusta\u00e7\u00f5es e at\u00e9 oficinas de arte com caf\u00e9, transformando o supermercado em um ponto de encontro social.<\/p>\n\n\n\n<p>A participa\u00e7\u00e3o da Dalben no painel \u201c<em>Unifying Experiences \u2013 Elevating Customer Engagement In-Store and Online<\/em>\u201d mostrou como o varejo brasileiro est\u00e1 alinhado \u00e0s tend\u00eancias globais de personaliza\u00e7\u00e3o, omnicanalidade e engajamento emocional. Segundo Fernanda, \u201co segredo est\u00e1 em conhecer profundamente o cliente. Sem isso, n\u00e3o h\u00e1 inova\u00e7\u00e3o que se sustente\u201d.<\/p>\n\n\n\n<p>Com a apresenta\u00e7\u00e3o em Paris, a Dalben consolida sua imagem como um dos supermercados mais inovadores do Brasil, levando a criatividade e a for\u00e7a do varejo nacional para o centro do debate europeu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A primeira edi\u00e7\u00e3o da NRF Europe, realizada em Paris, contou com a presen\u00e7a de grandes nomes do varejo internacional e trouxe tamb\u00e9m destaque para o Brasil. Representando o pa\u00eds no palco, a rede Dalben Supermercados, de Campinas (SP), apresentou cases de inova\u00e7\u00e3o que chamaram aten\u00e7\u00e3o do p\u00fablico pela combina\u00e7\u00e3o de tecnologia, dados e conex\u00e3o emocional [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":194641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10991],"tags":[19551,746,19552,15710],"class_list":{"0":"post-194640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia","8":"tag-dalben","9":"tag-economia","10":"tag-nrf-europe","11":"tag-paris","12":"pmpro-has-access"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dalben leva inova\u00e7\u00e3o brasileira para o palco da NRF Europe em Paris - Folha Popular<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/folhapopular.info\/index.php\/2025\/09\/22\/dalben-leva-inovacao-brasileira-para-o-palco-da-nrf-europe-em-paris\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dalben leva inova\u00e7\u00e3o brasileira para o palco da NRF Europe em Paris - Folha Popular\" \/>\n<meta property=\"og:description\" content=\"A primeira edi\u00e7\u00e3o da NRF Europe, realizada em Paris, contou com a presen\u00e7a de grandes nomes do varejo internacional e trouxe tamb\u00e9m destaque para o Brasil. 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