{"id":202391,"date":"2026-01-21T17:00:00","date_gmt":"2026-01-21T20:00:00","guid":{"rendered":"https:\/\/folhapopular.info\/?p=202391"},"modified":"2026-01-23T16:12:35","modified_gmt":"2026-01-23T19:12:35","slug":"aos-90-anos-florestal-une-tradicao-e-inovacao","status":"publish","type":"post","link":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/","title":{"rendered":"Aos 90 anos, Florestal une tradi\u00e7\u00e3o e inova\u00e7\u00e3o"},"content":{"rendered":"

Com nove d\u00e9cadas de hist\u00f3ria e marcas que atravessam gera\u00e7\u00f5es, a Florestal consolidou-se como uma das principais ind\u00fastrias de doces do pa\u00eds. CEO do grupo, Maur\u00edcio Weiand destaca a forte conex\u00e3o afetiva dos consumidores com produtos como Flopy, Brazillian Coffe e Balinha do Cora\u00e7\u00e3o. Em entrevista \u00e0 R\u00e1dio Popular, ele relembra a trajet\u00f3ria iniciada de… <\/p>\n

\n
\n
Este conte\u00fado \u00e9 apenas para associados Grupo Popular – Conte\u00fado Total Anual e Grupo Popular – Conte\u00fado Total Mensal.
Cadastre-se<\/a><\/div>\n
J\u00e1 se associou? Acesse aqui<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Com nove d\u00e9cadas de hist\u00f3ria e marcas que atravessam gera\u00e7\u00f5es, a Florestal consolidou-se como uma das principais ind\u00fastrias de doces do pa\u00eds. CEO do grupo, Maur\u00edcio Weiand destaca a forte conex\u00e3o afetiva dos consumidores com produtos como Flopy, Brazillian Coffe e Balinha do Cora\u00e7\u00e3o. Em entrevista \u00e0 R\u00e1dio Popular, ele relembra a trajet\u00f3ria iniciada de... <\/p>\n

Este conte\u00fado \u00e9 apenas para associados Grupo Popular - Conte\u00fado Total Anual e Grupo Popular - Conte\u00fado Total Mensal.
Cadastre-se<\/a><\/div>
J\u00e1 se associou? Acesse aqui<\/a><\/div><\/div><\/div>","protected":false},"author":771,"featured_media":202392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11078,5990,10991],"tags":[902,19118,20404],"class_list":{"0":"post-202391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-assinantes","8":"category-conteudo-exclusivo","9":"category-economia","10":"tag-florestal","11":"tag-inteligencia-empresarial","12":"tag-mauricio-weiand","13":"pmpro-level-required","14":"pmpro-level-2","15":"pmpro-level-4","16":"pmpro-level-5","17":"pmpro-no-access"},"yoast_head":"\nAos 90 anos, Florestal une tradi\u00e7\u00e3o e inova\u00e7\u00e3o - Folha Popular<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aos 90 anos, Florestal une tradi\u00e7\u00e3o e inova\u00e7\u00e3o - Folha Popular\" \/>\n<meta property=\"og:description\" content=\"Com nove d\u00e9cadas de hist\u00f3ria e marcas que atravessam gera\u00e7\u00f5es, a Florestal consolidou-se como uma das principais ind\u00fastrias de doces do pa\u00eds. CEO do grupo, Maur\u00edcio Weiand destaca a forte conex\u00e3o afetiva dos consumidores com produtos como Flopy, Brazillian Coffe e Balinha do Cora\u00e7\u00e3o. Em entrevista \u00e0 R\u00e1dio Popular, ele relembra a trajet\u00f3ria iniciada de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/\" \/>\n<meta property=\"og:site_name\" content=\"Folha Popular\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T19:12:35+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/folhapopular.info\/wp-content\/uploads\/2026\/01\/IMG_20260120_074844-scaled-e1769195542523.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thiago Maurique\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thiago Maurique\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/\"},\"author\":{\"name\":\"Thiago Maurique\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/#\\\/schema\\\/person\\\/da0b2794f793376cb5dd908e88ca6911\"},\"headline\":\"Aos 90 anos, Florestal une tradi\u00e7\u00e3o e inova\u00e7\u00e3o\",\"datePublished\":\"2026-01-21T20:00:00+00:00\",\"dateModified\":\"2026-01-23T19:12:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/\"},\"wordCount\":743,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IMG_20260120_074844-scaled-e1769195542523.jpg\",\"keywords\":[\"Florestal\",\"Intelig\u00eancia Empresarial\",\"Maur\u00edcio Weiand\"],\"articleSection\":[\"Assinantes\",\"Conte\u00fado Exclusivo\",\"Economia\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/\",\"url\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/\",\"name\":\"Aos 90 anos, Florestal une tradi\u00e7\u00e3o e inova\u00e7\u00e3o - Folha Popular\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IMG_20260120_074844-scaled-e1769195542523.jpg\",\"datePublished\":\"2026-01-21T20:00:00+00:00\",\"dateModified\":\"2026-01-23T19:12:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/#\\\/schema\\\/person\\\/da0b2794f793376cb5dd908e88ca6911\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/#primaryimage\",\"url\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IMG_20260120_074844-scaled-e1769195542523.jpg\",\"contentUrl\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IMG_20260120_074844-scaled-e1769195542523.jpg\",\"width\":2560,\"height\":1515,\"caption\":\"Maur\u00edcio Weiand - Cr\u00e9dito: Thiago Maurique\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/01\\\/21\\\/aos-90-anos-florestal-une-tradicao-e-inovacao\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/folhapopular.info\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aos 90 anos, Florestal une tradi\u00e7\u00e3o e inova\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/#website\",\"url\":\"https:\\\/\\\/folhapopular.info\\\/\",\"name\":\"Folha Popular\",\"description\":\"Onde voc\u00ea tem vez e voz\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/folhapopular.info\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/#\\\/schema\\\/person\\\/da0b2794f793376cb5dd908e88ca6911\",\"name\":\"Thiago Maurique\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/THIAGO-MAURIQUE-1-1.webp\",\"url\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/THIAGO-MAURIQUE-1-1.webp\",\"contentUrl\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/THIAGO-MAURIQUE-1-1.webp\",\"caption\":\"Thiago Maurique\"},\"url\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/author\\\/thiago-maurique\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aos 90 anos, Florestal une tradi\u00e7\u00e3o e inova\u00e7\u00e3o - Folha Popular","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/","og_locale":"pt_BR","og_type":"article","og_title":"Aos 90 anos, Florestal une tradi\u00e7\u00e3o e inova\u00e7\u00e3o - Folha Popular","og_description":"Com nove d\u00e9cadas de hist\u00f3ria e marcas que atravessam gera\u00e7\u00f5es, a Florestal consolidou-se como uma das principais ind\u00fastrias de doces do pa\u00eds. CEO do grupo, Maur\u00edcio Weiand destaca a forte conex\u00e3o afetiva dos consumidores com produtos como Flopy, Brazillian Coffe e Balinha do Cora\u00e7\u00e3o. Em entrevista \u00e0 R\u00e1dio Popular, ele relembra a trajet\u00f3ria iniciada de […]","og_url":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/","og_site_name":"Folha Popular","article_published_time":"2026-01-21T20:00:00+00:00","article_modified_time":"2026-01-23T19:12:35+00:00","og_image":[{"width":2560,"height":1515,"url":"http:\/\/folhapopular.info\/wp-content\/uploads\/2026\/01\/IMG_20260120_074844-scaled-e1769195542523.jpg","type":"image\/jpeg"}],"author":"Thiago Maurique","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Thiago Maurique","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/#article","isPartOf":{"@id":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/"},"author":{"name":"Thiago Maurique","@id":"https:\/\/folhapopular.info\/#\/schema\/person\/da0b2794f793376cb5dd908e88ca6911"},"headline":"Aos 90 anos, Florestal une tradi\u00e7\u00e3o e inova\u00e7\u00e3o","datePublished":"2026-01-21T20:00:00+00:00","dateModified":"2026-01-23T19:12:35+00:00","mainEntityOfPage":{"@id":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/"},"wordCount":743,"commentCount":0,"image":{"@id":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/#primaryimage"},"thumbnailUrl":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/01\/IMG_20260120_074844-scaled-e1769195542523.jpg","keywords":["Florestal","Intelig\u00eancia Empresarial","Maur\u00edcio Weiand"],"articleSection":["Assinantes","Conte\u00fado Exclusivo","Economia"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/","url":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/","name":"Aos 90 anos, Florestal une tradi\u00e7\u00e3o e inova\u00e7\u00e3o - Folha Popular","isPartOf":{"@id":"https:\/\/folhapopular.info\/#website"},"primaryImageOfPage":{"@id":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/#primaryimage"},"image":{"@id":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/#primaryimage"},"thumbnailUrl":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/01\/IMG_20260120_074844-scaled-e1769195542523.jpg","datePublished":"2026-01-21T20:00:00+00:00","dateModified":"2026-01-23T19:12:35+00:00","author":{"@id":"https:\/\/folhapopular.info\/#\/schema\/person\/da0b2794f793376cb5dd908e88ca6911"},"breadcrumb":{"@id":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/#primaryimage","url":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/01\/IMG_20260120_074844-scaled-e1769195542523.jpg","contentUrl":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/01\/IMG_20260120_074844-scaled-e1769195542523.jpg","width":2560,"height":1515,"caption":"Maur\u00edcio Weiand - Cr\u00e9dito: Thiago Maurique"},{"@type":"BreadcrumbList","@id":"https:\/\/folhapopular.info\/index.php\/2026\/01\/21\/aos-90-anos-florestal-une-tradicao-e-inovacao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/folhapopular.info\/"},{"@type":"ListItem","position":2,"name":"Aos 90 anos, Florestal une tradi\u00e7\u00e3o e inova\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/folhapopular.info\/#website","url":"https:\/\/folhapopular.info\/","name":"Folha Popular","description":"Onde voc\u00ea tem vez e voz","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/folhapopular.info\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/folhapopular.info\/#\/schema\/person\/da0b2794f793376cb5dd908e88ca6911","name":"Thiago Maurique","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/04\/THIAGO-MAURIQUE-1-1.webp","url":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/04\/THIAGO-MAURIQUE-1-1.webp","contentUrl":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/04\/THIAGO-MAURIQUE-1-1.webp","caption":"Thiago Maurique"},"url":"https:\/\/folhapopular.info\/index.php\/author\/thiago-maurique\/"}]}},"jetpack_featured_media_url":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/01\/IMG_20260120_074844-scaled-e1769195542523.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/posts\/202391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/users\/771"}],"replies":[{"embeddable":true,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/comments?post=202391"}],"version-history":[{"count":0,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/posts\/202391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/media\/202392"}],"wp:attachment":[{"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/media?parent=202391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/categories?post=202391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/tags?post=202391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}