{"id":212363,"date":"2026-05-07T12:00:00","date_gmt":"2026-05-07T15:00:00","guid":{"rendered":"https:\/\/folhapopular.info\/?p=212363"},"modified":"2026-05-06T22:30:28","modified_gmt":"2026-05-07T01:30:28","slug":"comercio-projeta-alta-nas-vendas-de-dia-das-maes","status":"publish","type":"post","link":"https:\/\/folhapopular.info\/index.php\/2026\/05\/07\/comercio-projeta-alta-nas-vendas-de-dia-das-maes\/","title":{"rendered":"Com\u00e9rcio projeta alta nas vendas de Dia das M\u00e3es\u00a0"},"content":{"rendered":"\n

Empresas do com\u00e9rcio ga\u00facho e regional projetam crescimento nas vendas para o Dia das M\u00e3es de 2026. Pesquisa do Sistema Fecom\u00e9rcio-RS e Instituto Fecom\u00e9rcio-RS de Pesquisa (Ifep) apontam que 73,6% dos consumidores do estado pretendem comprar presentes para a data e que 30,7% devem gastar mais ou muito mais do que no ano passado. Outros 51,6% planejam manter o n\u00edvel de despesas.<\/p>\n\n\n\n

Os dados mostram cen\u00e1rio positivo, que deve ser acompanhado por estrat\u00e9gias para ampliar o desempenho. Em Teut\u00f4nia, empresas ajustam opera\u00e7\u00f5es, refor\u00e7am estoques e investem em a\u00e7\u00f5es comerciais para aproveitar a segunda data mais importante do varejo. \u00c9 o caso da Cristal Joias e \u00d3tica, onde a prepara\u00e7\u00e3o come\u00e7ou com anteced\u00eancia e foco na diversifica\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n

Gerente de vendas da empresa, Ta\u00eds R\u00fcckert afirma que a loja ampliou o mix de produtos voltados a presentes, com destaque para itens de maior valor agregado. Segundo ela, a data representa um segundo Natal para o com\u00e9rcio. \u201cNos organizamos para ter novidades em ouro, rel\u00f3gios, folhados e \u00f3culos, justamente pensando no perfil de quem busca um presente para a data\u201d, afirma.<\/p>\n\n\n\n

Al\u00e9m do refor\u00e7o no portf\u00f3lio, a empresa tamb\u00e9m aposta em a\u00e7\u00f5es promocionais para estimular a decis\u00e3o de compra. Entre elas, est\u00e3o sorteios vinculados \u00e0s compras na loja e campanhas nas redes sociais. A estrat\u00e9gia busca ampliar o alcance e atrair novos clientes, especialmente em um cen\u00e1rio de maior concorr\u00eancia.<\/p>\n\n\n\n

Na unidade do Botic\u00e1rio Languiru, a opera\u00e7\u00e3o foi estruturada com foco na experi\u00eancia de compra. De acordo com a gerente M\u00e1rcia Lisa Dickel, a montagem de kits \u00e9 uma das principais estrat\u00e9gias para o per\u00edodo. \u201cO Dia das M\u00e3es \u00e9 a nossa segunda melhor data, ent\u00e3o preparamos kits com promo\u00e7\u00f5es, que facilitam a escolha do cliente e agregam valor ao presente\u201d, explica.<\/p>\n\n\n\n

Movimento de \u00faltima hora<\/strong><\/h2>\n\n\n\n

Segundo M\u00e1rcia, o movimento dos consumidores deve se intensificar nos dias que antecedem a data. \u201cAinda n\u00e3o sentimos aquele fluxo mais forte, mas a expectativa \u00e9 de crescimento a partir do quinto dia \u00fatil do m\u00eas. Na sexta-feira e no s\u00e1bado (8 e 9\/5) devemos concentrar o maior movimento\u201d, projeta ela.<\/p>\n\n\n\n

Para absorver essa demanda, a loja ajustou o atendimento, com hor\u00e1rios estendidos at\u00e9 a noite e funcionamento ao meio-dia. \u201cA ideia \u00e9 justamente dar mais tempo para quem tem rotina corrida conseguir fazer a compra\u201d, acrescenta.<\/p>\n\n\n\n

De acordo com Ta\u00eds R\u00fcckert, o movimento j\u00e1 come\u00e7ou a dar sinais de amplia\u00e7\u00e3o no in\u00edcio desta semana, mas a expectativa principal est\u00e1 concentrada nos dias finais. \u201cO fluxo maior deve acontecer a partir de quarta ou quinta-feira, seguindo at\u00e9 s\u00e1bado. Muitos clientes deixam para a \u00faltima hora, ent\u00e3o \u00e9 nesse per\u00edodo que o movimento se intensifica\u201d, ressalta.<\/p>\n\n\n\n

Os dados da Fecom\u00e9rcio-RS refor\u00e7am esse comportamento. Cerca de 37,1% dos consumidores pretendem comprar o presente poucos dias antes do Dia das M\u00e3es, enquanto 38,4% devem antecipar a compra em at\u00e9 uma semana.\u00a0<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Empresas do com\u00e9rcio ga\u00facho e regional projetam crescimento nas vendas para o Dia das M\u00e3es de 2026. Pesquisa do Sistema Fecom\u00e9rcio-RS e Instituto Fecom\u00e9rcio-RS de Pesquisa (Ifep) apontam que 73,6% dos consumidores do estado pretendem comprar presentes para a data e que 30,7% devem gastar mais ou muito mais do que no ano passado. Outros […]<\/p>\n","protected":false},"author":771,"featured_media":212365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,10991,12473],"tags":[108,2477,746,26],"class_list":{"0":"post-212363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-economia","9":"category-negocios","10":"tag-comercio","11":"tag-dia-das-maes","12":"tag-economia","13":"tag-teutonia","14":"pmpro-has-access"},"yoast_head":"\nCom\u00e9rcio projeta alta nas vendas de Dia das M\u00e3es\u00a0 - Folha Popular<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/folhapopular.info\/index.php\/2026\/05\/07\/comercio-projeta-alta-nas-vendas-de-dia-das-maes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com\u00e9rcio projeta alta nas vendas de Dia das M\u00e3es\u00a0 - Folha Popular\" \/>\n<meta property=\"og:description\" content=\"Empresas do com\u00e9rcio ga\u00facho e regional projetam crescimento nas vendas para o Dia das M\u00e3es de 2026. Pesquisa do Sistema Fecom\u00e9rcio-RS e Instituto Fecom\u00e9rcio-RS de Pesquisa (Ifep) apontam que 73,6% dos consumidores do estado pretendem comprar presentes para a data e que 30,7% devem gastar mais ou muito mais do que no ano passado. 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