{"id":214048,"date":"2026-06-01T15:43:09","date_gmt":"2026-06-01T18:43:09","guid":{"rendered":"https:\/\/folhapopular.info\/?p=214048"},"modified":"2026-06-01T15:43:12","modified_gmt":"2026-06-01T18:43:12","slug":"mudar-para-continuar-relevante","status":"publish","type":"post","link":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/","title":{"rendered":"Mudar para continuar relevante"},"content":{"rendered":"

A mudan\u00e7a acompanha a humanidade desde os primeiros passos da civiliza\u00e7\u00e3o. Quem insiste em permanecer im\u00f3vel diante das transforma\u00e7\u00f5es corre o risco de perder espa\u00e7o, oportunidades e relev\u00e2ncia. Empresas, governos, fam\u00edlias e pessoas convivem diariamente com novos h\u00e1bitos, tecnologias e comportamentos. O mercado muda r\u00e1pido. O consumidor muda mais r\u00e1pido ainda. Quem deseja permanecer competitivo… <\/p>\n

\n
\n
Este conte\u00fado \u00e9 apenas para associados Grupo Popular – Conte\u00fado Total Anual e Grupo Popular – Conte\u00fado Total Mensal.
Cadastre-se<\/a><\/div>\n
J\u00e1 se associou? Acesse aqui<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A mudan\u00e7a acompanha a humanidade desde os primeiros passos da civiliza\u00e7\u00e3o. Quem insiste em permanecer im\u00f3vel diante das transforma\u00e7\u00f5es corre o risco de perder espa\u00e7o, oportunidades e relev\u00e2ncia. Empresas, governos, fam\u00edlias e pessoas convivem diariamente com novos h\u00e1bitos, tecnologias e comportamentos. O mercado muda r\u00e1pido. O consumidor muda mais r\u00e1pido ainda. Quem deseja permanecer competitivo... <\/p>\n

Este conte\u00fado \u00e9 apenas para associados Grupo Popular - Conte\u00fado Total Anual e Grupo Popular - Conte\u00fado Total Mensal.
Cadastre-se<\/a><\/div>
J\u00e1 se associou? Acesse aqui<\/a><\/div><\/div><\/div>","protected":false},"author":8,"featured_media":213785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11078,5495,21190],"tags":[18972,3559,20414],"class_list":["post-214048","post","type-post","status-publish","format-standard","has-post-thumbnail","category-assinantes","category-colunistas","category-editorial-colunistas","tag-editorial","tag-folha-popular","tag-fruki-lab","pmpro-level-required","pmpro-level-2","pmpro-level-4","pmpro-level-5","pmpro-no-access"],"yoast_head":"\nMudar para continuar relevante - Folha Popular<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mudar para continuar relevante - Folha Popular\" \/>\n<meta property=\"og:description\" content=\"A mudan\u00e7a acompanha a humanidade desde os primeiros passos da civiliza\u00e7\u00e3o. Quem insiste em permanecer im\u00f3vel diante das transforma\u00e7\u00f5es corre o risco de perder espa\u00e7o, oportunidades e relev\u00e2ncia. Empresas, governos, fam\u00edlias e pessoas convivem diariamente com novos h\u00e1bitos, tecnologias e comportamentos. O mercado muda r\u00e1pido. O consumidor muda mais r\u00e1pido ainda. Quem deseja permanecer competitivo […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/\" \/>\n<meta property=\"og:site_name\" content=\"Folha Popular\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T18:43:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T18:43:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-27-at-12.47.39.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o Folha Popular\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o Folha Popular\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o Folha Popular\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/#\\\/schema\\\/person\\\/2814e8a0df7643585a9ca38bc6eb9d4b\"},\"headline\":\"Mudar para continuar relevante\",\"datePublished\":\"2026-06-01T18:43:09+00:00\",\"dateModified\":\"2026-06-01T18:43:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/\"},\"wordCount\":421,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/WhatsApp-Image-2026-05-27-at-12.47.39.webp\",\"keywords\":[\"Editorial\",\"Folha Popular\",\"Fruki LAB\"],\"articleSection\":[\"Assinantes\",\"Colunistas\",\"Editorial\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/\",\"url\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/\",\"name\":\"Mudar para continuar relevante - Folha Popular\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/WhatsApp-Image-2026-05-27-at-12.47.39.webp\",\"datePublished\":\"2026-06-01T18:43:09+00:00\",\"dateModified\":\"2026-06-01T18:43:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/#\\\/schema\\\/person\\\/2814e8a0df7643585a9ca38bc6eb9d4b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/#primaryimage\",\"url\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/WhatsApp-Image-2026-05-27-at-12.47.39.webp\",\"contentUrl\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/WhatsApp-Image-2026-05-27-at-12.47.39.webp\",\"width\":1280,\"height\":960,\"caption\":\"Lan\u00e7amento ocorreu na f\u00e1brica da empresa em Paverama. Cr\u00e9dito: Camille Lenz da Silva\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/2026\\\/06\\\/01\\\/mudar-para-continuar-relevante\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/folhapopular.info\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mudar para continuar relevante\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/#website\",\"url\":\"https:\\\/\\\/folhapopular.info\\\/\",\"name\":\"Folha Popular\",\"description\":\"Onde voc\u00ea tem vez e voz\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/folhapopular.info\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/#\\\/schema\\\/person\\\/2814e8a0df7643585a9ca38bc6eb9d4b\",\"name\":\"Reda\u00e7\u00e3o Folha Popular\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Folha-1.webp\",\"url\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Folha-1.webp\",\"contentUrl\":\"https:\\\/\\\/folhapopular.info\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Folha-1.webp\",\"caption\":\"Reda\u00e7\u00e3o Folha Popular\"},\"url\":\"https:\\\/\\\/folhapopular.info\\\/index.php\\\/author\\\/redacao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mudar para continuar relevante - Folha Popular","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/","og_locale":"pt_BR","og_type":"article","og_title":"Mudar para continuar relevante - Folha Popular","og_description":"A mudan\u00e7a acompanha a humanidade desde os primeiros passos da civiliza\u00e7\u00e3o. Quem insiste em permanecer im\u00f3vel diante das transforma\u00e7\u00f5es corre o risco de perder espa\u00e7o, oportunidades e relev\u00e2ncia. Empresas, governos, fam\u00edlias e pessoas convivem diariamente com novos h\u00e1bitos, tecnologias e comportamentos. O mercado muda r\u00e1pido. O consumidor muda mais r\u00e1pido ainda. Quem deseja permanecer competitivo […]","og_url":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/","og_site_name":"Folha Popular","article_published_time":"2026-06-01T18:43:09+00:00","article_modified_time":"2026-06-01T18:43:12+00:00","og_image":[{"width":1280,"height":960,"url":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-27-at-12.47.39.webp","type":"image\/webp"}],"author":"Reda\u00e7\u00e3o Folha Popular","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Reda\u00e7\u00e3o Folha Popular","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/#article","isPartOf":{"@id":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/"},"author":{"name":"Reda\u00e7\u00e3o Folha Popular","@id":"https:\/\/folhapopular.info\/#\/schema\/person\/2814e8a0df7643585a9ca38bc6eb9d4b"},"headline":"Mudar para continuar relevante","datePublished":"2026-06-01T18:43:09+00:00","dateModified":"2026-06-01T18:43:12+00:00","mainEntityOfPage":{"@id":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/"},"wordCount":421,"commentCount":0,"image":{"@id":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/#primaryimage"},"thumbnailUrl":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-27-at-12.47.39.webp","keywords":["Editorial","Folha Popular","Fruki LAB"],"articleSection":["Assinantes","Colunistas","Editorial"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/","url":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/","name":"Mudar para continuar relevante - Folha Popular","isPartOf":{"@id":"https:\/\/folhapopular.info\/#website"},"primaryImageOfPage":{"@id":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/#primaryimage"},"image":{"@id":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/#primaryimage"},"thumbnailUrl":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-27-at-12.47.39.webp","datePublished":"2026-06-01T18:43:09+00:00","dateModified":"2026-06-01T18:43:12+00:00","author":{"@id":"https:\/\/folhapopular.info\/#\/schema\/person\/2814e8a0df7643585a9ca38bc6eb9d4b"},"breadcrumb":{"@id":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/#primaryimage","url":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-27-at-12.47.39.webp","contentUrl":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-27-at-12.47.39.webp","width":1280,"height":960,"caption":"Lan\u00e7amento ocorreu na f\u00e1brica da empresa em Paverama. Cr\u00e9dito: Camille Lenz da Silva"},{"@type":"BreadcrumbList","@id":"https:\/\/folhapopular.info\/index.php\/2026\/06\/01\/mudar-para-continuar-relevante\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/folhapopular.info\/"},{"@type":"ListItem","position":2,"name":"Mudar para continuar relevante"}]},{"@type":"WebSite","@id":"https:\/\/folhapopular.info\/#website","url":"https:\/\/folhapopular.info\/","name":"Folha Popular","description":"Onde voc\u00ea tem vez e voz","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/folhapopular.info\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/folhapopular.info\/#\/schema\/person\/2814e8a0df7643585a9ca38bc6eb9d4b","name":"Reda\u00e7\u00e3o Folha Popular","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/04\/Folha-1.webp","url":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/04\/Folha-1.webp","contentUrl":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/04\/Folha-1.webp","caption":"Reda\u00e7\u00e3o Folha Popular"},"url":"https:\/\/folhapopular.info\/index.php\/author\/redacao\/"}]}},"jetpack_featured_media_url":"https:\/\/folhapopular.info\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-27-at-12.47.39.webp","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/posts\/214048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/comments?post=214048"}],"version-history":[{"count":1,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/posts\/214048\/revisions"}],"predecessor-version":[{"id":214049,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/posts\/214048\/revisions\/214049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/media\/213785"}],"wp:attachment":[{"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/media?parent=214048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/categories?post=214048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/folhapopular.info\/index.php\/wp-json\/wp\/v2\/tags?post=214048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}