{"id":221513,"date":"2026-09-23T17:14:41","date_gmt":"2026-09-23T20:14:41","guid":{"rendered":"https:\/\/folhapopular.info\/?p=221513"},"modified":"2026-09-23T17:14:47","modified_gmt":"2026-09-23T20:14:47","slug":"aurora-projeta-faturar-r-1-bilhao-no-centenario","status":"publish","type":"post","link":"https:\/\/folhapopular.info\/index.php\/2026\/09\/23\/aurora-projeta-faturar-r-1-bilhao-no-centenario\/","title":{"rendered":"Aurora projeta faturar R$ 1 bilh\u00e3o no centen\u00e1rio"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Uma das mais tradicionais representantes do cooperativismo ga\u00facho, a<a href=\"https:\/\/folhapopular.info\/index.php\/2025\/08\/19\/vinicola-aurora-lanca-produtos-desalcoolizados-e-novidades-na-expoagas\/\"> Cooperativa Vin\u00edcola Aurora<\/a> foi tema da reuni\u00e3o almo\u00e7o da <a href=\"https:\/\/www.acilajeado.org.br\/\">Associa\u00e7\u00e3o Comercial e Industrial de Lajeado (ACIL)<\/a>, realizada nesta quarta-feira (23\/9). Diretor de Marketing e Vendas, Rodrigo Arpini Val\u00e9rio apresentou a trajet\u00f3ria da empresa, que completou 95 anos com a proje\u00e7\u00e3o de chegao ao centen\u00e1rio com um faturamento na casa de R$ 1 bilh\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa que chegou em 2025, com receita de R$ 874,8 milh\u00f5es e 93,3 milh\u00f5es de quilos de uva recebidos foi fundada em 1931 por 16 produtores de Bento Gon\u00e7alves. Atualmente, a cooperativa re\u00fane cerca de 1,1 mil associados e mais de 500 colaboradores, em opera\u00e7\u00e3o que envolve produtores de outros 11 munic\u00edpios da Serra Ga\u00facha. Ao abordar a trajet\u00f3ria da empresa, Val\u00e9rio destacou tr\u00eas momentos de forte impacto para a organiza\u00e7\u00e3o nas \u00faltimas d\u00e9cadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro ocorreu em 1995, quando uma crise financeira levou a cooperativa a passar por um processo de reestrutura\u00e7\u00e3o. O segundo foi em 2023, quando a Aurora enfrentou uma crise de reputa\u00e7\u00e3o devido a acusa\u00e7\u00e3o de explora\u00e7\u00e3o de trabalho escravo, provocada a partir da contrata\u00e7\u00e3o de uma empresa terceirizada. J\u00e1 em 2024, os impactos clim\u00e1ticos atingiram diretamente a produ\u00e7\u00e3o, com deslizamentos de terra destru\u00edram 70 hectares de parreiras, com perda superior a 1 milh\u00e3o de quilos de. uva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A capacidade de superar per\u00edodos de dificuldade e adaptar a gest\u00e3o aos novos cen\u00e1rios foi apresentada como uma caracter\u00edstica constru\u00edda ao longo da hist\u00f3ria da cooperativa. Para Val\u00e9rio, a dimens\u00e3o atual da Aurora exige conciliar os resultados da opera\u00e7\u00e3o com a rela\u00e7\u00e3o mantida com os produtores. &#8220;Gerir uma organiza\u00e7\u00e3o complexa, envolvendo uma vasta comunidade, exige um equil\u00edbrio constante entre sustentabilidade, rentabilidade e o compromisso real com nossos associados e funcion\u00e1rios\u201d, afirmou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Investimentos<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cooperativa mant\u00e9m uma agenda de investimentos visando cumprir os objetivos para o centen\u00e1rio. Em 2025, foram destinados R$ 42 milh\u00f5es para a ind\u00fastria, dentro do processo de moderniza\u00e7\u00e3o da estrutura e amplia\u00e7\u00e3o da capacidade operacional. A estrat\u00e9gia de crescimento tamb\u00e9m passa pela busca de novos mercados. A Aurora mant\u00e9m presen\u00e7a internacional em pa\u00edses como o Jap\u00e3o, onde atua h\u00e1 mais de 30 anos. Segundo Val\u00e9rio, a exig\u00eancia desses mercados contribui para elevar os padr\u00f5es de qualidade da produ\u00e7\u00e3o. \u201cAo exportar para pa\u00edses exigentes, elevamos nosso padr\u00e3o de qualidade e confian\u00e7a. Nosso objetivo \u00e9 aplicar essa t\u00e9cnica e excel\u00eancia no mercado brasileiro\u201d, destacou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A meta de alcan\u00e7ar R$ 1 bilh\u00e3o em faturamento est\u00e1 inserida nesse processo de crescimento, enquanto a cooperativa busca preservar o modelo que est\u00e1 na origem da organiza\u00e7\u00e3o. Conforme Val\u00e9rio, a cooperativa chega ao anivers\u00e1rio de 95 anos mantendo a estrutura associativa original, mas em uma escala muito diferente daquela de sua funda\u00e7\u00e3o. \u201cHoje, a Aurora mant\u00e9m sua ess\u00eancia cooperativista, mas opera sob uma \u00f3tica moderna, priorizando a governan\u00e7a corporativa e as melhores pr\u00e1ticas de gest\u00e3o do mercado\u201d, concluiu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma das mais tradicionais representantes do cooperativismo ga\u00facho, a Cooperativa Vin\u00edcola Aurora foi tema da reuni\u00e3o almo\u00e7o da Associa\u00e7\u00e3o Comercial e Industrial de Lajeado (ACIL), realizada nesta quarta-feira (23\/9). Diretor de Marketing e Vendas, Rodrigo Arpini Val\u00e9rio apresentou a trajet\u00f3ria da empresa, que completou 95 anos com a proje\u00e7\u00e3o de chegao ao centen\u00e1rio com um [&hellip;]<\/p>\n","protected":false},"author":771,"featured_media":221514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10992,2,10991],"tags":[214,21996,21997],"class_list":["post-221513","post","type-post","status-publish","format-standard","has-post-thumbnail","category-coopop","category-featured","category-economia","tag-acil","tag-aurora","tag-vinicola","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aurora projeta faturar R$ 1 bilh\u00e3o no centen\u00e1rio - Folha Popular<\/title>\n<meta name=\"description\" content=\"Aurora projeta faturar R$ 1 bilh\u00e3o no centen\u00e1rio. 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