Aos 90 anos, Florestal une tradição e inovação

CEO da empresa fundada em 1936, Maurício Weiand relembra origens, decisões estratégicas e os desafios superados pelo grupo com sede em Lajeado

Thiago Maurique

21 de janeiro de 2026

Maurício Weiand - Crédito: Thiago Maurique

Com nove décadas de história e marcas que atravessam gerações, a Florestal consolidou-se como uma das principais indústrias de doces do país. CEO do grupo, Maurício Weiand destaca a forte conexão afetiva dos consumidores com produtos como Flopy, Brazillian Coffe e Balinha do Coração. Em entrevista à Rádio Popular, ele relembra a trajetória iniciada de…

Este conteúdo é apenas para associados Grupo Popular – Conteúdo Total Anual e Grupo Popular – Conteúdo Total Mensal.
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