A magia do marketing na Copa

24 de junho de 2026

Créditos: Omar Vega - FIFA/FIFA via Getty Images

Na coluna anterior, trouxe uma provocação sobre o fenômeno das chuteiras rosas na Copa do Mundo de 2026. Hoje, a reflexão vai além das quatro linhas e mostra como o marketing tem dado uma verdadeira aula durante esta edição do torneio. Um dos exemplos mais interessantes vem dos próprios veículos de comunicação. Em vez de…

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A magia do marketing na Copa

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